Who we are
Video is 90% of the world's data. Most of it is invisible to machines.
TwelveLabs builds the intelligence layer to change that. Our multimodal AI models understand video the way humans do — across sight, sound, and motion — and power production-scale AI workloads across media, entertainment, sports, security, and government.
We have raised more than $210 million from NEA, Radical Ventures, Amazon, NVIDIA, Snowflake, Databricks, Index Ventures, NAVER Ventures, Korea Investment Partners, Quadrille Capital, Red Bull Ventures, and AI pioneers including Fei-Fei Li, Silvio Savarese, and Alexandr Wang.
We are a global company, headquartered in San Francisco with offices in Seoul, New York, and London, and employees around the world. We believe the differences in our cultural, educational, and life experiences make our products stronger. Building technology that understands the world in all its complexity requires people who see it from every angle. We are looking for individuals who are driven by hard problems and want their work to matter. Come build it with us!
About the Role
TwelveLabs is looking for a Technical Marketing Writer who can take our video AI technology, Marengo and Pegasus, and turn it into content that a wide range of people actually want to read and use. This isn't a documentation role. You won't be writing API references or product manuals. You'll be the person who makes our technology feel approachable across audiences, whether that's a developer building with our API, a creator or AI-native builder using our models through Claude, ChatGPT, or an MCP server, or a marketer trying to understand what's possible.
You're comfortable enough with code and APIs to follow along with a technical implementation, but your real skill is translation. You can take something complex, like multimodal video embeddings or video-to-text reasoning, and shape it into whatever form fits the audience: a step-by-step tutorial for a developer, a plain-language explainer for someone using our models through a chat interface, or a forum post that sparks a conversation.
Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role. This role may require participation in on-site interviews and/or completion of in-person onboarding processes.
In this role, you will
Write blog posts, guides, video outlines, and tutorials that help a range of audiences, from developers to creators to AI-native builders, understand and start using TwelveLabs' products
Own SEO and on-page optimization for content, working with external SEO and web dev support to make sure what you write actually gets found
Create educational resources (explainers, how-tos, conceptual overviews) that lower the barrier to understanding video AI for both technical and non-technical audiences
Write technical articles for external placement on developer forums, industry publications, and news sites
Support email and social copy when technical accuracy or product nuance matters
Partner with product, engineering, and partner marketing to stay current on what TwelveLabs can do and where it's headed, including how our models show up in tools like Claude, ChatGPT, and MCP servers
Keep a pulse on how competitors and the broader video AI space talk about their own technology, and use that to sharpen how we talk about ours
You may be a good fit if you have
Experience writing technical or product content for a mix of audiences, ideally including both developers and less technical end users
A portfolio that shows you can simplify a complex technical concept without dumbing it down, and that you can adjust register depending on who's reading
Enough technical fluency to read documentation, follow a code sample, or sit in on an engineering conversation and come away with something to write
Working knowledge of SEO fundamentals (you don't need to be an SEO specialist, but you should know how content and search intersect)
Strong instincts for structure: you know how to build a guide or tutorial that someone can actually follow, not just read
Comfort moving between formats: long-form guides one day, a tight forum post or social caption the next
Preferred Qualifications
Familiarity with video, multimodal AI, or computer vision concepts
Experience writing about or using AI tools like Claude, ChatGPT, or MCP servers, especially explaining them to non-technical audiences
Experience writing for developer communities (forums, Dev.to, Hacker News, Reddit)
Basic comfort with Git, APIs, or SDKs, enough to test something out yourself before writing about it
Benefits and Perks
🤝 An open and inclusive culture and work environment
🚀 Work closely with a collaborative, mission-driven team on cutting-edge AI technology
🏥 Full health, dental, and vision benefits
🌴 Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years
💪 Monthly wellness stipend
📚 Annual Learning & Development stipend to invest in your growth
💼 Global offices in San Francisco and Seoul, and coworking office memberships for remote team members
🛂 VISA support where applicable
🚆 Transportation stipend (SF & NY onsite only)
🍲 Daily meal support (SF & NY onsite only)
If someone contacted you about this role and you’d like to verify they’re a member of our team, please email careers@twelvelabs.io